FAQs
Straight answers, no sales pitch. If you don’t see what you’re looking for, the sidebar’s real — call, email, or book a call directly.
Common Questions
How we work, what you own, and where we draw the line.
Who are your typical clients?
Growth-stage B2B companies running 40+ active engagements across AI SEO, SEO, paid media, and email — the kind of business that's outgrown "post more on social" advice but isn't ready for a six-figure custom RevOps build. If you're not sure you fit, ask — we'll tell you honestly.
What is the process for beginning a project?
A scope call to figure out which tier actually fits your channel mix, then a technical/AI-visibility audit specific to your business — not a boilerplate checklist. From there we build and launch under your name, on your platforms, with monthly reporting from day one.
Do I own everything if I ever leave?
Yes. Every tool, platform, and account we set up runs under your name, not ours. If you ever leave, you walk away with a system that works, not a black box we built and kept the keys to.
What's the minimum commitment?
Growth Essentials and Growth Accelerator run on a 3-month minimum. Growth Engine and Revenue Engine run on a 6-month minimum, since they add more moving parts — email, outbound, RevOps — that need longer to show real movement. Promising results faster than that would be a lie, so we don't. After the minimum, everything shifts to month-to-month. Cancel anytime.
Can I switch plans later?
Yes, up or down, whenever your business changes. No penalty, no re-signing a contract — just tell us and we adjust.
What's the difference between Modern Rise Media and RevDev Inc.?
Modern Rise runs the marketing execution layer — AI SEO, SEO, paid media, email, and (at our top tier) the foundational RevOps + CRM and outbound systems that connect them. Rev Dev is a separate company that builds custom, ground-up revenue architecture for more complex situations — multiple entities, bespoke attribution, non-standard sales cycles. If you outgrow what Modern Rise includes, that's the natural next conversation, not something we upsell you into here.
Services Questions
What’s included, what it costs, and how the channels fit together.
How is AI SEO different from regular SEO, and do I need both?
Regular SEO gets you ranked on Google. AI SEO gets you cited when someone asks ChatGPT, Perplexity, or Google's AI Overviews the same question instead of typing it into a search bar. Buyers are doing both right now. Both are included starting at Growth Essentials, our entry tier — neither is a future upgrade you buy later.
What is the process for beginning a project?
We work with a variety of clients. We work with the heads of municipalities’ transportation planning, traffic engineering or economic development departments, and with mayors’ offices.
Is ad spend included in the price?
No, and we don't want it to be. Your ad spend goes straight to the platforms — Google, Meta, LinkedIn, and now Reddit and ResearchGate for specialty campaigns. What you're paying us for is management: building, running, and optimizing those campaigns, billed separately at 12% of monthly spend per platform, $200 minimum.
Is Email & Lifecycle the same as your outbound service?
No. Email & Lifecycle works the contacts already in your database — past leads, past clients, anyone who's gone quiet. Outbound is net-new: cold prospecting on Apollo and LinkedIn aimed at people who don't know you yet, included starting at Revenue Engine.
What's included in Revenue Engine's outbound system?
Apollo + LinkedIn outbound, built and run across up to 2 platforms, roughly 300 net-new contacts enrolled per month, and 2 active sequences running at a time — enough to run a real motion, not a token one.
What happens if I outgrow the outbound limits in Revenue Engine?
Additional contacts and sequences scale at a flat add-on rate. If what you actually need is a fully custom outbound and CRM build — multiple entities, bespoke attribution, non-standard sales cycles — that's the kind of ground-up work our partner company, RevDev, builds.
Is RevOps + CRM the same as what RevDev Inc. does?
No. This is the foundational connective layer included in Revenue Engine — lead routing, pipeline visibility, and CRM setup between your marketing and outbound systems. RevDev Inc. builds custom, ground-up revenue architecture for more complex situations. This is what every growth-stage business running this many channels needs first.
Is Analytics & Reporting the same as the attribution work RevDev Inc. does?
No. This is consolidated, cross-channel reporting across whatever we run for you — leads, meetings, revenue — pulled into one dashboard. RevDev builds custom, multi-entity attribution modeling for more complex organizations. Different discipline, different engagement.
Do you guarantee rankings or results?
No, and anyone who does is lying to you. What we guarantee is the work: a real audit, a strategy built on your actual buyers' behavior, and monthly reporting so you can see exactly what's moving.
Which plan is right for me?
Start with how many channels you're already running, or wish you were. One channel done right — Growth Essentials. Two channels compounding — Growth Accelerator. Full multi-channel with email — Growth Engine. Marketing and outbound running as one system — Revenue Engine. If you're not sure, schedule a call and we'll tell you the truth, even if that means recommending a smaller plan than the one you asked about.
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