Conscious Dying Collective
#1 for everything that matters, with revenue to prove it.
Case Details
Client: Conscious Dying Collective
Engagement: SEO + AI SEARCH (GEO)
Tags: AI SEO, GEO, SEO
Project Duration: Ongoing (benchmarked September 2024)
Scope: SEO, AI-search visibility, local dominance, reporting
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The Story
Conscious Dying Collective trains death doulas and end-of-life practitioners. It’s a specialized field where the right students find you through search or don’t find you at all. When we started, they effectively weren’t findable: a domain with almost no authority, near-zero organic traffic, and no ranking presence for the terms their future students were actually typing in.
The goal was never vanity rankings. It was to own the searches that bring in enrolled students, and to make search a real enrollment channel instead of a line item on a report.
What We Did
We built organic and AI search into a dependable source of qualified students.
We went after the exact terms prospective students use, death doula training, end-of-life certification, and the specific programs CDC runs, and moved them from unranked to the top of the page.
As people shifted to asking AI for recommendations, we positioned CDC to be the answer, building strong visibility across ChatGPT, Perplexity, and Google’s AI mode for their core queries.
We connected search performance to what actually matters, tracking not just rankings and traffic but the enrollments and revenue search was sourcing.
Keyword Rankings on Page 1
The Results
Conscious Dying Collective went from effectively invisible to #1 on every primary keyword we targeted — on both Google and Bing — and search became a genuine enrollment channel, sourcing $114K in closed-won revenue. Not rankings for their own sake. Students, and the revenue that comes with them.
